About

NICE TO MEET YOU

I’m Michelle Domingos

I’m a Swedish model and content creator with eight years of experience, working across London and Los Angeles with brands including Nike, ASOS, Puma and Calvin Klein. From agency submissions and castings to campaigns and brand collaborations, I’ve learned what it takes to build a career in front of the camera.

I created The Working Model Blueprint to share that experience with you. Inside, I’ll guide you through preparing your digitals, building your portfolio, approaching agencies and understanding the business of modelling—with practical advice and a clear plan to help you take your next steps with confidence.

My Story

My journey has taken me from Gothenburg to London, then to Los Angeles—and to modelling jobs around the world, from the Maldives and Canada to Spain, Sweden, the UK and New York. Taking myself into new cities and new markets has meant learning how to introduce myself, build relationships and find my place while creating a life away from home.

Along the way, I’ve rebranded myself as my ambitions have grown. I’ve become more intentional about the images I create, how I present myself online and the direction I want my work to take. For me, rebranding means recognising who you’re becoming and making sure your portfolio and personal brand reflect that.

Working across different countries has given me a broader perspective on modelling and on myself. Each market has its own pace, tastes and expectations. I’ve learned to adapt while holding onto my individuality, and to think beyond the next shoot to the career I want to build.

I’m proud of the places this career has taken me, but also of the initiative it took to get there. Behind the pictures is someone who keeps evolving, making decisions and taking the next step—even before everything feels figured out.

Why I Do It

The idea for The Working Model Blueprint started with an Instagram story. I posted that I was looking for a model, and around 300 girls replied. So many told me the same thing: modelling was their dream, but they didn’t know where to start.

Those messages stayed with me. Behind each reply was someone who wanted a chance, a direction or simply someone to ask. It made me want to share more than the finished campaign images—to open up a conversation about the preparation and decisions behind them.

That’s why I created this space. I want to help you discover how to present yourself without losing what makes you individual. Your personality, your style and the way you express yourself deserve a place in your journey.

This course is my way of turning those conversations into practical support. A place to ask questions, develop your ideas and move from “I’d love to try” to knowing what to do next.